Our Strategic Marketing work has taken us in many different directions, as the following examples show...
• Designed and implemented marketing evaluation project for Wyman to
assist this 100-year-old agency in transitioning from a youth camp to a
multi-faceted youth development agency. Project included extensive
interviews with board, staff and clients to ascertain strengths and
opportunities; research to identify level of market awareness and
perceptions of agency in the community; analysis of restructuring
options and proposed initiatives; and development of specific
recommendations for marketing strategies.
• Assisted multi-national pharmaceutical company in initial stages of
building a unique image for itself in the St. Louis area. Project included
interviews with civic leaders, email and written surveys, focus groups,
and coordination with a committee of Pharmacia employees.
• Consulted with local Red Cross chapter executives to help identify and
plan for market opportunities to expand elder care programs and
• Served as chief writer and message coordinator for the Advance St.
Louis charter reform movement in the City of St. Louis, including
development of media materials, op-ed pieces, speeches, and video